Employees do not care about empty, motivational, “strategy” talks that simply re-package the same “work harder” message. But we know, based on our own research, that they do care about your organization. And they do care about your customers. The problem is not the apathy of your workforce, but that managers rarely are able to connect their work to the overall purpose of the company. Here are the most common reasons we have found why managers fail to communicate the overall company strategy to their teams. Also, we include five quick tips on how managers can connect their employees to your organization’s strategy.
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