The fundamental question your leaders need to ask while building a purpose-driven organization is “What needs to change and how quickly?”
The strategy is about change and change management. “What has to change to get from where you are today, to where you want to be in the future?” In most organizations, 100% of all resources are being consumed operating the organization as it is today. The real challenge is how to deal with all of the extra work of changing the organization. For this reason, top leadership must manage and provide guidance on what should change, in what order, and how quickly.
Watch this short video “Running & Changing The Organization At The Same Time”