Strategy formulation, while extremely challenging and difficult, is usually not what concerns most small business leaders. In fact, it’s not even planning that worried worries them. It’s something even bigger and more problematic.
It’s the execution of strategy that keeps many small business leaders awake at night!
Why is execution so hard?
Because making the plan work is even bigger challenge than creating the plan: Making strategy work is more difficult than the task of strategy making.
Execution is critical to success. Execution represents a disciplined process that enables an organization to take a strategy and make it work. Without a careful, planned approach to execution, strategic goals cannot be attained.
Developing such a logical approach, however, represents a tremendous challenge – particularly to leaders of growing organizations.
Here are the key take-aways:
The continual problem?
Much more is known about planning than doing, about strategy-making than making strategy work. And business leaders still don’t seem to understand a great deal about the execution of strategy.
The obvious questions?
The simple answer?
Because – execution is extremely difficult. We’re all taught to strategize, and to plan – but little time is spent teaching (and learning) how to execute!
BOTTOMLINE: From the CEO on down, everyone within an organization must commit to and own the processes and actions related to effective execution. Everyone must learn to be accountable for their activities and projects, and these effort must relate to the goals, and ultimately the strategy of the company.